We’re delighted to announce that Forever’s Smoothing Exfoliator was awarded Highly Commended at the ASOS Beauty Awards in London this week. Over 1,000 guests attended a star-studded evening, the largest event in the UK beauty calendar. The Awards, now in their 20th year, were hosted by Strictly finalist and TV presenter AJ Odudu. It was a tense, nail-biting wait as the Sustainable Innovator category was featured later in the Awards programme, spanning 29 categories. Our patience was rewarded and we were delighted to be recognised as a serious beauty brand amongst such illustrious company.

Almost 330 brands including L’Oreal, Clinique, Olay, Benefit, and Philip Kingsley were part of the Awards, and a whopping 455,000 public votes were cast to decide the winners.  A huge thank you to all of those of you who voted for the Smoothing Exfoliator which was among eight shortlisted products in the Sustainable Innovator category.

We couldn’t be more proud of our first sustainable award, not least because consumers are increasingly looking for products that are kind to us and our planet. The Smoothing Exfoliator is an incredible product; it just works. If you’ve used it, you know it has an amazing formulation; containing jojoba beads, and bamboo powder instead of nasty plastic microbeads; in all just five powerful natural ingredients including our aloe of course.

This is our first Award of 2022, hopefully the start of many more this coming year and the 17th since the start of 2021. We’ll keep you updated on the press coverage around this.